Behavioral insights, productized

    Move your target group's behavior, backed by science, without a six-figure consultancy

    Bring a behavior-change challenge, upload what you have, and get a clear objective, a systems map, and the highest-leverage points to act on, in minutes, not months.

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    Built on the CLEAR Change Framework by Erik Bohjort, a licensed psychologist and behavioral-science consultant, grounded in the COM-B model of behavior.

    How CLEAR works

    From a rough challenge description to an evidence-based action plan, in one guided flow.

    1. 1.Describe your challenge

      The behavior you need to change, stakeholders, timeline — plus any documents you have.

    2. 2.Clarify

      Free

      A measurable objective with key results, so success is defined before you act.

    3. 3.Leverage

      Teaser free

      A systems map of what drives the behavior, and the top leverage points to act on.

    4. 4.Unlock the full report

      One-off or credits

      COM-B barriers with evidence, a gap log, cited research, and ready-to-run experiment test cards.

    5. 5.Export & run

      Share it as PDF or Markdown, and run the experiments with your team.

    The CLEAR method closes the loop with Analyse and Refine. Those phases are in active development in the app — today your report ends with experiment designs ready to run with your team.

    Built for behavior that matters

    Customer churn

    Move at-risk customers back to the behaviours that predict retention.

    Onboarding adoption

    Get new users to the activating action, and keep them there.

    Compliance

    Lift adherence without relying on willpower or another reminder email.

    Policy uptake

    Help citizens take the action a new policy depends on.

    Built on the CLEAR Change Framework: the same behavioral-science method used in enterprise change programs, now self-serve.

    Your data is stored in the EU. AI analysis runs on Anthropic's Claude under a data-processing agreement, and your documents are never used to train models.

    Start free. Pay when you need the full report.

    The teaser is always free. Unlock a single report one-off, or subscribe for monthly report credits.

    See pricing

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