Terms of Service

    Effective date: 13 July 2026 · Version 2026-07-13-draft

    These Terms are provided in good faith and are being finalized with legal counsel; the version in force when you accept governs your use of the Service.

    Service: CLEAR — a self-serve B2B behavioral-analysis platform implementing the CLEAR Change Framework (Clarify → Leverage → Experiment → Analysis → Refinement).
    Provider: CLEAR is operated by Erik Bohjort under the EB Consulting brand (eb-consulting.se); the contracting legal entity is Erik Bohjort Consulting AB, registered in Sweden (Täby).
    Contact: [email protected].

    These Terms incorporate by reference the Refund & Cancellation Policy and the Privacy Policy, together with the Acceptable Use Policy and Data Processing Agreement (available on request), which form part of the agreement between you and CLEAR.

    1. Agreement and acceptance

    These Terms of Service (“Terms”) govern your access to and use of the CLEAR platform, websites, applications, APIs, and related services (the “Service”). By creating an account, accessing or using the Service, or by clicking to accept these Terms, you agree to be bound by them. If you do not agree, you must not use the Service.

    The Service is intended for business (B2B) use. By accepting, you represent that (a) you are at least 18 years old; (b) you are entering into these Terms on behalf of an organization; and (c) you have authority to bind that organization. “You” or “Customer” means both you and the organization you represent. A short note for anyone acting as a consumer appears in section 24.

    2. The Service

    CLEAR helps organizations diagnose and design behaviour-change interventions. You create a Project, enter a challenge brief, and upload supporting documents; an AI engine produces a structured analysis across the phases Clarify (measurable objectives), Leverage (systems maps and COM-B barrier analysis), Experiment (intervention candidates screened with APEASE), Analysis, and Refinement.

    AI engine. The analysis is generated by a third-party general-purpose AI model (Anthropic Claude) operated as a subprocessor on an inference-only basis. Customer inputs and outputs are not used to train AI models. An optional research agent may perform server-side web search/fetch. Certain analyses and reports are gated behind subscription tiers or one-off unlocks. We may modify, add, or remove features, and will not materially degrade the core functionality of a paid plan during a paid term without offering a remedy under section 22. Features marked “beta”/“preview” are provided “as is”.

    3. Accounts and workspaces

    You must provide accurate registration information and keep it current. The Account Owner creates a Workspace and may invite Authorized Users; the Customer is responsible for configuring access and for all activity under its Workspace and accounts. Keep credentials confidential and do not share accounts; notify us promptly at [email protected] of any suspected unauthorized access. A Project owner may invite Respondents via a tokenized link (no account; tokens expire after 30 days); the Customer is responsible for the lawful invitation of Respondents and collection of their contributions.

    4. Plans, billing, taxes, and renewal

    • Plans. Free, Solo, and Team subscription tiers, a one-off report unlock, and an Enterprise offering. Plan features, limits, and usage caps are described at the point of sale and in the Service. The Free tier is provided “as is” without warranties or a paid-support commitment and may change.
    • Prices and currency. Prices are set in EUR. Final prices, inclusions, and any promotional terms are those displayed at purchase.
    • Taxes and VAT. Applicable VAT and other taxes are calculated and shown at checkout (Stripe Tax); for consumers, prices are intended to be displayed VAT-inclusive. Where required, you must provide a valid VAT identification number and any information needed for correct tax treatment.
    • Billing. Paid plans are billed through Stripe. Card data is handled solely by Stripe and never touches CLEAR servers. Subscriptions renew automatically at the then-current price unless cancelled before the end of the current period; cancellation takes effect at period end.
    • Price changes. For a change affecting a recurring subscription, we give reasonable advance notice (for example, 30 days) before it takes effect at your next renewal; if you do not accept it, you may cancel before then.
    • Refunds & one-off unlocks. Delivery, withdrawal rights, refunds, billing errors, and chargebacks are governed by the Refund & Cancellation Policy.

    5. Customer data and intellectual property

    As between the parties, the Customer owns all Customer Data, including its inputs and the outputs generated for it; we claim no ownership. You grant CLEAR a limited, non-exclusive, worldwide, royalty-free licence to host, store, and process Customer Data solely to provide, secure, and support the Service, including transmitting relevant inputs to the AI subprocessor to generate outputs. Where the Service promotes research findings into a shared knowledge base, the relevant content is de-identified before promotion.

    CLEAR and its licensors own all right, title, and interest in the Service, including the platform software, the CLEAR Change Framework as implemented, prompts, templates, interfaces, documentation, and trademarks. You are responsible for your inputs and for having all necessary rights, consents, and lawful bases to submit them, including any third-party personal data. Where Customer Data contains personal data, processing is governed by the Data Processing Agreement: for project content and Respondent contributions the Customer is controller and CLEAR is processor; CLEAR is controller for account, authentication, billing, and website-analytics data.

    6. AI output disclaimer (important)

    • Decision-support only. Outputs are AI-generated decision-support. They are not professional, psychological, medical, clinical, financial, or legal advice, and do not create any professional or therapeutic relationship.
    • No guaranteed outcomes. Outputs may be incomplete, inaccurate, or unsuitable, and AI systems can produce errors and “hallucinations”. We do not warrant any particular result or business outcome.
    • Human judgement required. You must apply independent human judgement and appropriate professional review before acting on any output, and must not use outputs as the sole basis for any decision about an individual (including employment, health, legal status, credit, or access to services).
    • Transparency. Consistent with Article 50 of the EU AI Act, you acknowledge that outputs are generated by an AI system, and you must ensure that Authorized Users and Respondents are informed that content is AI-generated where you share or act on it.

    7. Acceptable use

    Your use is subject to the Acceptable Use Policy (incorporated into these Terms). Without limitation, you must not upload special-category personal data or other people’s personal data without a lawful basis and proper instruction, must not use outputs as the sole basis for decisions about individuals, and must not reverse-engineer, scrape, overload, or circumvent usage caps, paywalls, or security controls. You are responsible for ensuring that Respondent and third-party data are collected and provided lawfully.

    8. Third-party services

    The Service relies on third-party subprocessors (for example, Supabase for hosting, Anthropic for AI inference, Stripe for payments, Brevo for transactional email; and, on the marketing site only, Google Analytics/Ads and Microsoft Bookings). Your use may be subject to those providers’ terms. We are not responsible for third-party services we do not control, and their availability may affect the Service. Subprocessor details and transfer bases are set out in the Data Processing Agreement.

    9. Confidentiality

    Each party will use the other’s non-public information only to perform under these Terms, protect it with at least reasonable care, and not disclose it except to personnel and contractors bound by confidentiality obligations. This does not apply to information that is or becomes public without breach, was lawfully known without obligation, is independently developed, or is rightfully received from a third party; disclosure required by law is permitted with prior notice where lawful.

    10. Warranties and disclaimers

    Except as expressly stated and to the maximum extent permitted by applicable law, the Service and all outputs are provided “AS IS” and “AS AVAILABLE”, and CLEAR disclaims all warranties, express or implied, including merchantability, fitness for a particular purpose, satisfactory quality, accuracy, and non-infringement. We do not warrant that the Service will be uninterrupted, error-free, or secure, or that outputs will be accurate or fit for any purpose. Nothing here excludes any warranty or right that cannot be excluded under applicable mandatory law (including EU/Swedish consumer law where it applies — see section 24).

    11. Limitation of liability

    To the maximum extent permitted by law, neither party is liable for indirect, incidental, special, consequential, or punitive damages, or for loss of profits, revenue, goodwill, anticipated savings, or data. CLEAR’s total aggregate liability arising out of or relating to these Terms or the Service will not exceed the greater of (a) the fees paid or payable by you to CLEAR in the 12 months preceding the event giving rise to the claim, or (b) EUR 100. Nothing limits liability that cannot be limited under mandatory law, including for death or personal injury caused by negligence, fraud, or wilful misconduct, and these limits do not affect the non-excludable rights of any consumer (section 24).

    12. Indemnity

    To the extent permitted by law, you will defend, indemnify, and hold harmless CLEAR and its personnel against third-party claims, damages, losses, and reasonable costs arising out of: your inputs or Customer Data; your use of the Service or outputs in breach of these Terms, the Acceptable Use Policy, or applicable law; your collection or submission of personal data without a lawful basis; or decisions or actions you take based on outputs. This does not apply to the extent a claim arises from CLEAR’s breach, and is subject to any non-excludable consumer rights (section 24).

    13. Suspension

    We may suspend or restrict access, immediately and without liability, where reasonably necessary to prevent material harm, address a security risk or violation of the Acceptable Use Policy or law, or address overdue fees after notice. Where practicable and lawful, we give notice and an opportunity to remedy, and restore access once the cause is resolved.

    14. Term and termination

    These Terms apply for as long as you have an account or use the Service. You may stop using the Service and cancel any subscription at any time as described in the Refund & Cancellation Policy, and may close your account by contacting support. We may suspend or terminate for material breach not cured within 30 days of notice (or immediately for breaches incapable of cure or serious violations), if required by law, or on discontinuation of the Service with reasonable notice.

    On termination your right to access the Service ceases and you remain liable for accrued fees. Before or promptly after termination you may export your Customer Data; afterwards CLEAR deletes or de-identifies Customer Data per the retention periods in the Privacy Policy (account and project data deleted within 30 days of account closure; backups purged within 90 days), except where retention is required by law (billing/accounting records retained 7 years under the Swedish Bookkeeping Act).

    15. Compliance, force majeure, and publicity

    Each party will comply with applicable laws, including export controls and sanctions. Neither party is liable for failures or delays (other than payment obligations) caused by events beyond its reasonable control. Neither party will use the other’s name or marks without prior consent, except that CLEAR may identify you as a customer in customer lists with your prior consent.

    16. Governing law and disputes

    These Terms are governed by the laws of Sweden, excluding its conflict-of-laws rules and the UN Convention on Contracts for the International Sale of Goods (CISG). Subject to section 24, the parties submit to the exclusive jurisdiction of the courts of Sweden (Stockholm District Court as court of first instance). These Terms are written for the EU/EEA.

    17. Changes to the Service and to these Terms

    We may amend these Terms from time to time. For material changes affecting paid plans, we give reasonable advance notice (for example, 30 days) by email or in-app before they take effect. Your continued use after the effective date constitutes acceptance; if you do not agree to a material change, you may cancel before it takes effect, in which case the prior Terms govern until the end of your current paid period.

    18. Miscellaneous

    These Terms, together with the documents they incorporate and any Enterprise Agreement, are the entire agreement regarding the Service. In case of conflict the order of precedence is: an executed Enterprise Agreement; the Data Processing Agreement (for personal-data matters); these Terms; then the other incorporated policies. You may not assign these Terms without our consent; we may assign to an affiliate or in a merger/acquisition on notice. If any provision is unenforceable it is modified to the minimum extent necessary and the rest remains in effect. Failure to enforce is not a waiver. Notices to CLEAR go to [email protected]; notices to you may be sent to your account email or posted in the Service. These Terms are provided in English.

    19. Note for consumers (EU)

    These Terms are designed for business (B2B) use. If, despite section 1, you use the Service as a consumer and mandatory EU/EEA or Swedish consumer-protection law applies:

    • Nothing here limits your non-waivable statutory rights, including conformity rights and protection against unfair contract terms.
    • You may have a 14-day right of withdrawal for distance contracts, subject to the digital-content rules in the Refund & Cancellation Policy.
    • Mandatory consumer law of your country of residence may apply regardless of the governing-law clause, and you may bring proceedings in your local courts where the law so provides.
    • You may use the EU Online Dispute Resolution platform (ec.europa.eu/consumers/odr) and may have access to an out-of-court dispute body such as the Swedish National Board for Consumer Disputes (Allmänna reklamationsnämnden, ARN).

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