Knowledge Center
Access our collection of whitepapers and guides to deepen your understanding of effective change management.
Free Educational Resources
These whitepapers are designed to help you implement the CLEAR Change Framework in your organization. Whether you're a business leader, consultant, or change manager, these guides provide practical insights for navigating complex change.
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Attention Is the Scarce Resource
What shoppers who touch and look at products teach us about every behaviour we try to change, from checkout pages to shop floors.
- Why touch and gaze predict purchases, and what the real mechanism is
- Treat attention as the gating resource in digital and physical conversion
- Four design moves that win and hold attention before you add a single cue
Design So the Behaviour Never Has to Happen
The most powerful behavioural solutions remove the need for behaviour altogether. Why defaults and structure beat persuasion, and how to use them.
- Reframe every brief from “get people to act” to “get the outcome”
- A six-tier hierarchy of behavioural controls, from eliminate to persuade
- The ethical tests that keep behaviour-free design honest
The Goldilocks Zone: Matching Goals to Interventions
Big goals need most barriers solved; small goals need a few. What nudge meta-analyses really say about effect sizes, and how to split a budget between exploring and exploiting.
- Calibrate expectations: a light-touch nudge is worth about two percentage points
- Let available resources set the size of the goal, not the other way round
- Use exploration vs exploitation to allocate a limited intervention budget
CLEAR and the OECD’s LOGIC Framework
The OECD’s 2024 LOGIC principles tell institutions how to mainstream behavioural science. CLEAR tells a team how to run a change. How they compare, and where each needs the other.
- Understand LOGIC’s five dimensions and how it relates to BASIC
- A step-by-step mapping of CLEAR against the OECD’s project cycle
- Practical guidance for public bodies, companies and practitioners
The CLEAR Change Framework
A comprehensive guide to the CLEAR methodology — from theoretical foundations to practical implementation.
- Understand the complete 5-step CLEAR process
- Learn how to apply systems thinking to organizational challenges
- Get actionable templates for running CLEAR workshops
Beyond Boundaries: CLEAR vs OBM, BCW & Design Thinking
How the CLEAR framework compares to and integrates the strengths of established change methodologies.
- Understand the limits of single-domain approaches
- See how CLEAR bridges behavioral science and systems thinking
- Learn when to use CLEAR vs other frameworks
Driving Sustainable Change Inside and Out
How organizations can use the CLEAR framework to embed sustainability into operations, culture, and strategy.
- Align sustainability with business strategy
- Use systems mapping to identify ESG leverage points
- Build lasting sustainable practices through iterative change
Frameworks for Clarifying Purpose and Setting Goals
A deep dive into the Clarity step — the most critical foundation for any successful change initiative.
- Master OKR-setting for change initiatives
- Align stakeholders around a shared North Star
- Avoid the #1 reason change programs fail
Iterative Change: Real-World Success Stories
How organizations like Domino’s Pizza and others achieved transformation through iterative, listening-based change.
- Learn from real turnaround stories
- See how feedback loops drive business results
- Understand why iterative beats linear change
Need Personalized Guidance?
Erik can help you apply these frameworks to your specific organisational challenge. Start with a free discovery call.