Beyond Boundaries: CLEAR vs OBM, BCW & Design Thinking
By Erik Bohjort, licensed psychologist and creator of the CLEAR Change Framework, Stockholm, Sweden · 19 pages, PDF
In brief
Organizational Behavior Management (OBM), the Behaviour Change Wheel (BCW) and Design Thinking each offer part of the change puzzle, and each focuses on a specific domain: OBM on employee behaviour inside organisations, BCW on individual behaviour-change science, Design Thinking on product and service innovation. This whitepaper by Erik Bohjort, licensed psychologist and creator of the CLEAR Change Framework compares CLEAR with all three.
It shows where CLEAR aligns with each framework and where it extends beyond their limits by integrating behavioural science, management and design into a broader foundation for change across systems, strategies and people.
Key points
- OBM focuses on employee behaviour within organisations; BCW is rooted in individual behaviour-change science (COM-B); Design Thinking drives product and service innovation.
- CLEAR is positioned as a unifying approach that integrates the strengths of the three rather than competing with any one of them.
Questions this paper answers
- How does CLEAR relate to the Behaviour Change Wheel and COM-B?
- The Behaviour Change Wheel is rooted in individual behaviour-change science. CLEAR uses the same behavioural foundations, including COM-B, but widens the unit of analysis to the organisational system and adds systems mapping, experimentation and refinement cycles.
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Read the overviewApply this to a behaviour you need to change
Erik Bohjort works with organisations in Sweden, the Nordics and Europe to turn arguments like this one into measurable behaviour change.