Driving Sustainable Change Inside and Out
By Erik Bohjort, licensed psychologist and creator of the CLEAR Change Framework, Stockholm, Sweden · 17 pages, PDF
In brief
Sustainability has become a core strategic imperative, yet making broad change stick is difficult: roughly 70 percent of change programmes fail to meet their goals, often through resistance or lack of alignment. This whitepaper by Erik Bohjort, licensed psychologist and creator of the CLEAR Change Framework shows how CLEAR's listening-driven, systemic approach supports sustainability both internally, in operations and culture, and externally, across customers, community and policy.
It covers aligning sustainability with business strategy, using systems mapping to find ESG leverage points, and building lasting practices through iterative cycles, with case illustrations and a comparison against established sustainability frameworks such as the UN Sustainable Development Goals.
Key points
- Treats sustainability as a change problem: the barrier is usually behaviour and alignment, not ambition.
- Uses the Leverage step's systems map to find where small changes in operations propagate into ESG outcomes.
Questions this paper answers
- Who should read this whitepaper?
- Sustainability and ESG leads, operations leaders and change managers who need to turn sustainability commitments into operational behaviour across departments.
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