Iterative Change: Real-World Success Stories
By Erik Bohjort, licensed psychologist and creator of the CLEAR Change Framework, Stockholm, Sweden · 8 pages, PDF
In brief
Many of the most dramatic business turnarounds have come not from a rigid blueprint but from continuous listening, iteration and co-creation. This whitepaper by Erik Bohjort, licensed psychologist and creator of the CLEAR Change Framework collects published cases from diverse industries that show how a CLEAR-aligned iterative approach outperforms linear change models such as Kotter's 8 Steps or ADKAR.
The opening case is Domino's Pizza, which in 2009 faced flat sales and focus groups describing its product as “cardboard”, chose to publish the criticism rather than hide it, and rebuilt the product through iterative testing. The other cases follow the same pattern of engaging stakeholders, listening deeply and refining solutions in real time.
Key points
- Domino's Pizza turned public, unflattering customer feedback into the start of an iterative product and brand rebuild.
- Common thread: leaders who listen, iterate and co-create outperform those who follow a fixed sequence of steps.
Questions this paper answers
- Are these CLEAR engagements?
- No. They are published, public cases chosen because they illustrate the iterative, listening-based pattern that CLEAR formalises. They are not claims about Erik Bohjort's client work.
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Erik Bohjort works with organisations in Sweden, the Nordics and Europe to turn arguments like this one into measurable behaviour change.